Your engineering is rigorous.
Your marketing isn't.

We're marketers with an engineering background. We build the positioning, messaging, and site that match the depth of your work.

Website Design Launch & Sales Technical Content LinkedIn Brand Identity Positioning

Clients ask AI first. Most firms don't show up in the answer.

More clients now start with an AI tool like ChatGPT, Claude, or Gemini, instead of a page of search results. Answer Engine Optimization (AEO) makes sure those tools can find, understand, and accurately describe your firm. We treat it as the next stage of SEO, and build it into every engagement.

Clear to AI. Convincing to clients.

We write and structure your site so an AI tool can pull out clear, quotable statements about what you do: plain claims, defined terms, and markup that removes any ambiguity.

Be the answer, not just a result.

Page-one rankings matter less now. What matters is being the answer AI hands your prospective clients when they ask. We position your capabilities to be exactly that.

Facts get cited. Fluff gets skipped.

AI tools quote real facts, not vague marketing talk. We write straight from your actual work, so what they find checks out every time.

One accurate story. Every AI tool.

Each tool answers differently on its own. We make sure your firm reads the same way, accurately, no matter which one your client opens.

How to choose a marketing partner for a technical firm

Most agencies are built for retail, e-commerce, or general B2B, not technical firms. Look for real depth in your sector, copy your own engineers would sign off on, one team handling strategy and build, and AI used to move faster, not to write your positioning for you.

Brand and positioning,
built for technical credibility

We start with positioning, then build the website and messaging around it.
Work with us on a single project, or on an ongoing monthly plan built around what you actually need.

01

Positioning &
Brand Identity

The foundation of everything we do: the one thing that sets you apart, said in a way technical clients actually trust, carried through a clean, credible identity that holds together across your site, proposals, and decks.

02

Website Design,
SEO & AEO

A site built around the decision your prospect is trying to make, not a template with your logo on it, structured for SEO and AEO so search engines and AI tools find you too.

03

LinkedIn &
Thought Leadership

Written by people who understand the work: white papers and technical content your audience respects, plus a credible, steady presence across LinkedIn and social media.

Positioning always comes first;
everything else is scoped around your goal.

Need something not on this list? Contact us

Packages made specifically for
your engineering firm, not a generic template.

We've built these packages specifically for engineering and technical firms, so there's a lot less you have to explain before we get started.
Pick your category below, then a starting point or a fuller build, based on how much ground you need to cover.

Positioning & Brand Identity

Essential: Positioning & refresh

  • A short positioning workshop to pin down the one thing that sets you apart
  • A refined logo, or a new one built on what already works for you
  • Colours and fonts that stay consistent everywhere
  • A one-page guide covering the basics

Best for: firms whose story or identity is dated or inconsistent but don't need a ground-up rebuild.

Premium: Positioning & full system

  • Full positioning & messaging: client and competitor mapping, core value proposition
  • A full identity: logo, colours, fonts, and a consistent style for icons and diagrams
  • Proposal and pitch deck templates that match your brand
  • A complete brand guide for your team and partners to use

Best for: firms rebuilding their story and identity from the ground up, or unifying multiple offices or teams under one identity.

Website Design, SEO & AEO

Essential: Foundation build

  • A site built around the one decision your prospects need to make
  • Copy written around what actually sets you apart
  • A custom look built for your brand, not a template
  • Works well on mobile, loads fast
  • Basic SEO, so people can find you on Google

Best for: firms that need a credible site up quickly and don't yet have a large service catalogue to represent.

Premium: Full revamp

  • A full site covering your services, sectors, team, and projects
  • A fully custom design, plus reusable building blocks for pages you add later
  • Easy content management, so you can publish updates without calling us
  • Case studies & capability overviews built in from day one
  • Deeper SEO & AEO: the right keywords, structured data, and a technical check-up so AI tools read you correctly too

Best for: firms with multiple service lines or sectors that need the site to actively sell, not just exist.

LinkedIn & Thought Leadership

Essential: LinkedIn & content starter

  • A review of your leader's profile and your company page
  • Starting at 4 posts a month, written in your voice, adjusted to what you need
  • One in-depth white paper or technical piece a quarter, checked against your real scope of work
  • A monthly check-in call

Best for: firms invisible online that want a steady LinkedIn presence and their first piece of technical content.

Premium: LinkedIn & content

  • Starting at 12 posts and 3 pieces of content a month across LinkedIn and social media, adjusted to what you need
  • Two white papers a year, each turned into a LinkedIn post, email excerpt, and landing page copy
  • Help with proposals and capability overviews
  • Support getting published in industry outlets

Best for: firms that want marketing to actively support contract wins, not just keep the lights on.

Bundle It Together

Buy the categories together and the scope overlaps less, so the price does too.

Starting point

Launch Bundle

  • Positioning & brand identity: Essential
  • Website design, SEO & AEO: Premium
  • LinkedIn & thought leadership: Essential

Best for: firms just starting to invest in marketing seriously.

Popular

Growth Bundle

  • Positioning & brand identity: Essential
  • Website design, SEO & AEO: Premium
  • LinkedIn & thought leadership: Premium

Best for: firms actively pursuing new sectors or clients.

Most comprehensive

Scale Bundle

  • Positioning & brand identity: Premium
  • Website design, SEO & AEO: Premium
  • LinkedIn & thought leadership: Premium

Best for: firms rebuilding their whole market presence at once.

Need something that spans categories, like a rebrand, a new site, and the first content push together?Tell us and we'll scope it as one engagement, not three invoices.

Tell us what you're working on.

We'll tell you if we're a fit.

We don't need a glossary.

Talk to us the way you'd talk to another engineer, not an outside consultant hearing about your work for the first time. We're already following, because we came from the work ourselves. That means your first conversation with us starts at what makes you different, not a vocabulary lesson.

A generalist agency asks you to explain your industry first. We start at what makes you different in it.

We keep your work precise, because precision is what you're actually selling. Simplify it and it sounds like everyone else's.

No guessing at your standards. We ask before we write.

Questions we hear most

Yes. We work only with engineering and technology companies. That's deliberate. It means we spend our time on your positioning instead of learning your industry from scratch.
We start by documenting your scope of work, then check every claim before it's published. Nothing goes on your site that your own engineers would question. If we can't back it up, it doesn't go live.
AI speeds up research and early drafts. It doesn't make the judgment calls. A person decides on positioning, final copy, and anything we publish. AI never generates a claim or figure on your behalf without a person checking it first.
Both. We set the positioning first, then design and build the website and messaging around it, with one accountable team from strategy through launch. You approve the direction; we handle production.
Both. You can hire us for a single project, like positioning plus a website, or work with us monthly for ongoing positioning, content, and site support. Monthly plans are flexible, scaled to what you need, with no long-term lock-in.
It depends on scope, but a positioning-and-website project usually takes weeks, not months. We give you a clear timeline before starting, and every enquiry gets a personal reply.

Tell us about your firm

Tell us what you do and where your current marketing falls short, then pick a time for a free 30-minute call. We'll come prepared with a direct assessment of whether we're the right fit.

  1. 1 Your details
  2. 2 Pick a time